PatronPal lets you design loyalty programs that have a positive impact on your bottom line. A loyalty card is used to store points that a customer receives for a purchase or visit. The customer can then redeem the points for a “reward” of goods or services. Studies have shown that it is easier to increase the sales of existing customers than to attract new ones. Loyalty programs help you attract and retain customers, provide valuable marketing opportunities, and influence consumer behavior.
With PatronPal, you can:
- Retain customers. Loyalty programs help you keep your customers by giving them value in return for their repeat business.
- Develop Prepaid Loyalty Programs. Sell your customers prepaid cards for redeeming your products or services. Reward their prepayment and loyalty by giving them an extra item, for example a free car wash with 10 paid car washes. This type of program is also called Stored Value Card technology. The prepayment is stored in a manner that is associated with the card.
- Generate frequent visits. The more often customers purchase from you, the faster they accumulate points toward a loyalty program reward.
- Increase product awareness. Loyalty rewards can be in the form of premium or specialty products that increase customer awareness of those products. For example, a coffee shop might offer a pastry as a reward, thereby promoting more non-beverage sales. Rather than reward loyalty with a product your customer already purchases, offer them a reward for something they may not always buy. For example a reward of $1.50 off a $4.50 blueberry muffin has the same value to the consumer as a cup of coffee yet generates a sale for you, while introducing the consumer to your other products. The cost of the reward is also effectively achieved through the lost profit on the additional sale – not a loss of a coffee sale.
- Target your marketing. Loyalty programs are a great way to track your customers’ buying habits. When you know your customers and their preferences, you can adjust your marketing plans accordingly.
- Build cost-effective programs. PatronPal has no transaction fees. This is critical for loyalty programs, as rewards must be cost-effective to be useful. It doesn’t make sense to pay a 25-cent transaction fee to award points for free coffee. PatronPal lets you focus your marketing dollars exclusively on customer rewards.
